How ClaimValue collects, uses, and protects your personal data — in plain English.
ClaimValue is operated as an independent UK compensation intelligence platform at claimvalue.co.uk. We are the data controller for personal data collected through this website.
For data protection enquiries, contact us at: [email protected]
This policy applies to all users of claimvalue.co.uk and covers data collected through our website, tools, calculators, and any lead generation forms.
When you use our compensation calculators without submitting a lead form, we do not collect any personal data. Calculator inputs are processed locally in your browser and are not sent to our servers.
If you choose to submit a claim enquiry through our lead capture form, we collect:
We automatically collect certain technical data when you visit the site:
| Data type | Purpose | Retention |
|---|---|---|
| IP address | Security, fraud prevention, approximate geolocation | 90 days |
| Browser & device type | Technical compatibility, analytics | 26 months |
| Pages visited, time on site | Analytics, content improvement | 26 months |
| Referring URL | Analytics, understanding traffic sources | 26 months |
| Cookie identifiers | Analytics (Google), advertising (AdSense) | Per cookie policy |
When you submit a lead enquiry form, we use your data to:
We do not use your lead form data for marketing purposes. We do not add your email to any newsletter or marketing list without explicit, separate consent.
Technical and behavioural data is used to understand how the site is used, improve our content and tools, and identify technical issues. This is processed via Google Analytics with IP anonymisation enabled.
Google AdSense is used to display advertising on this site. AdSense may use cookies to serve ads based on your prior browsing behaviour across the web. See Section 6 (Cookies) for details and opt-out instructions.
| Processing activity | Legal basis (UK GDPR) |
|---|---|
| Processing lead form submissions | Consent (Article 6(1)(a)) — you explicitly agree at the point of submission |
| Passing your details to a solicitor | Consent — you consent to this when you submit the form |
| Analytics cookies | Consent — via cookie banner on first visit |
| Advertising cookies (AdSense) | Consent — via cookie banner on first visit |
| Technical security logging | Legitimate interests (Article 6(1)(f)) — security and fraud prevention |
Where we rely on consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of any processing carried out before withdrawal.
When you submit a lead form, we pass your personal data to a vetted specialist solicitor firm. This transfer is made with your consent. The solicitor firm becomes an independent data controller of your personal data once received, and their own privacy policy applies to their subsequent processing.
We do not sell your data to multiple solicitors, data brokers, or claims management companies. Each lead is referred to a single specialist.
Google Analytics and Google AdSense process data on our behalf. Google acts as a data processor under appropriate contractual terms. For information about how Google uses data: policies.google.com/privacy
Lead form submissions may be transmitted to a third-party webhook or form processing service (such as Zapier or Formspree) to route data to our CRM. These services are contractually bound to process data only on our instructions.
We do not share personal data with any other third parties, except where required by law or for the prevention of fraud or crime.
We use the following categories of cookies on claimvalue.co.uk:
| Cookie type | Provider | Purpose | Consent required? |
|---|---|---|---|
| Strictly necessary | ClaimValue | Session management, security | No |
| Analytics | Google Analytics | Site usage statistics (IP anonymised) | Yes |
| Advertising | Google AdSense | Interest-based advertising | Yes |
You can manage your cookie preferences using our cookie banner (shown on first visit), or at any time via:
Disabling cookies will not prevent you from using ClaimValue's calculators and tools.
As a UK resident, you have the following rights regarding your personal data:
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk · 0303 123 1113.
We retain personal data only for as long as necessary for the purpose for which it was collected:
| Data type | Retention period | Reason |
|---|---|---|
| Lead form submissions | 24 months | Claim follow-up, quality assurance |
| Analytics data | 26 months | Google Analytics standard retention |
| Security logs (IP) | 90 days | Fraud prevention, security |
After retention periods expire, data is securely deleted or anonymised. You may request earlier deletion by contacting us.
We take reasonable technical and organisational measures to protect your personal data, including:
No system is completely secure. In the event of a data breach that poses a risk to your rights and freedoms, we will notify the ICO within 72 hours and affected individuals without undue delay.
If you have any questions about this privacy policy, wish to exercise your rights, or have a concern about how we've handled your data, please contact us:
📧 Email: [email protected]
🌐 Website: claimvalue.co.uk/about.html
We aim to respond to all privacy enquiries within 30 calendar days. If your request is complex or you have made multiple requests, we may extend this by a further two months — we will let you know if this is the case.
If you are not satisfied with our response, you have the right to complain to the ICO at ico.org.uk.